Product Introduction
Mobile Marketing Function Description for the Real Estate Industry
Targeting the four core marketing scenarios in the real estate industry—land parcel roadshows, commercial district pop-ups, client transportation, and community customer acquisition—a modular functional system of "core display + negotiation support + conversion tools" is built to achieve the goal of "where the vehicle goes, the marketing position follows":
I. Core Display Area (Occupying 55% of the Vehicle Space)
- Immersive Digital Sandbox Area: Equipped with a 70-inch 4K ultra-clear touchscreen (supporting multi-touch) and a 3D digital sandbox system. It can dynamically demonstrate the project's location, building layout, and landscape planning, and support interactive operations such as "zooming in to view apartment details", "simulating daylight conditions in the morning, afternoon, and evening", and "roaming community supporting facilities".
- Apartment Model Display Area: Two sets of electric lifting platforms are set up to place 1:20 physical apartment models, with AR scanning function.
II. Negotiation and Conversion Area
Hierarchical Negotiation Space
- Open Negotiation Seats (4 sets of 2-person sofas): Equipped with a 15.6-inch desktop touchscreen, which can simultaneously access apartment information, house price calculators, and loan plans.
- Instant Conversion Area: A 1.2-meter intelligent signing desk is set up, equipped with a high-speed printer, ID card reader, and electronic signature system. It supports "on-site intention deposit payment" and "subscription agreement signing" to achieve efficient conversion of "experience-to-signing".
III. Auxiliary Function Area
- Client Reception Desk: A brand image wall and an intelligent guidance screen are set at the entrance, which can play project promotional videos and display roadshow schedules. It is equipped with a reception position for 1 real estate consultant.
- Material Storage and Supply Area: A hidden material cabinet (capable of storing 2,000 apartment floor plans / brochures) and a constant-temperature refreshment cabinet (30L capacity, for storing coffee, mineral water, and snacks).
- Equipment Control Center: An integrated console that integrates the display system, lighting, air conditioning, and frosted glass, supporting quick operation by 1 person.
IV. Intelligent Client Analysis System
- Function: Automatically generate client profile reports through touchscreen operation records (such as "apartments where clients stayed the longest", "supporting facilities viewed repeatedly") and VR experience tracks (such as "marking clients who focus on children's rooms as 'parent-child needs'").
- Value: Help real estate consultants quickly identify client needs, improving the pertinence of communication by 40%.
V. Multimedia Material Library
Built-in with project promotional videos (4K resolution), on-site construction progress videos, and owner testimonial videos. It supports "split-screen playback" (e.g., apartment floor plans on the left + showflat videos on the right).
VI. Exterior Design: A Mobile "Brand Business Card"
Product details
